<p><strong>Pantone</strong>, la empresa creadora de un sistema de identificación, comparación y comunicación de colores, presentó<strong> "Period Red"</strong>, un nuevo tono que busca<span style="background-color:#27ae60;"> luchar contra el tabú de la menstruación.&nbsp;</span><span></span></p> 
<p>"Busca romper el estigma alrededor de la menstruación y promover la positividad del período", expresaron en su cuenta de Instagram, donde anunciaron que fue creado junto a la marca Intimina.</p> 
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    <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CFufykoAYqq/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">Una publicación compartida por PANTONE (@pantone)</a> el <time datetime="2020-09-29T16:05:17+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">29 de Sep de 2020 a las 9:05 PDT</time></p> 
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<p>"Un período valiente en un tono rojo activo y aventurero <span style="background-color:#16a085;">anima a las personas que menstrúan a sentirse orgullosas de quienes son. </span>Ser dueño de su período con seguridad en sí mismo; ponerse de pie y celebrar apasionadamente la emocionante y poderosa fuerza vital con la que nacieron; instar a todos, independientemente del género, a sentirse cómodos para hablar de manera espontánea y abierta sobre esta función corporal pura y natural", agregaron.&nbsp;</p> 
<p>La menstruación representa uno de los motivos de ausentismo escolar, sumado a la falta de información sobre el tema y a los estigmas sociales. Muchos cuerpos menstruantes en situación de vulnerabilidad no pueden acceder a los productos debido a su costo, por lo cual representa un <span style="background-color:#bdc3c7;">factor de desigualdad que se profundiza en la pandemia por coronavirus.</span></p> 
<p>Para combartilo, desde 2017 la página<strong> Economía Femini(s)ta</strong> lleva adelante la campaña <a href="http://economiafeminita.com/menstruaccion/colabora-con-la-campana/" target="_blank">"MenstruAcción"</a>, con el fin de la quita del IVA de los productos de gestión menstrual y su distribución gratuita.</p>

period-red

"Period Red", el nuevo color de Pantone contra el tabú de la menstruación

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period-red

"Period Red", el nuevo color de Pantone contra el tabú de la menstruación